Twitter is a necessary tool for business and needs to be a pivotal part of the social media strategy.
Twitter has been a powerful social network for a long time, but even today there are several marketers who don’t understand its power.
One of the most common questions that crop up while using Twitter is how can we get more followers? There are several things to do to get more followers on Twitter. With a few tweaks to Twitter strategy, you can be on the way to gain loyal followers who actively engage with your content.
As quality is always valued over quantity, make sure to steer clear of buying followers or adopting any unethical way of increasing followers. More followers look good on the surface but if they don’t engage with your brand, there is little point in increasing the numbers.
Here are a few Twitter management tips as recommended by an expert digital marketing agency in Toronto to help build a long list of followers.
1: Focus on Content
To expand your list of followers, you must focus on the content that you provide. With enlightening and useful content, the number of followers will certainly increase.
Identify the targeted audience and frame tweets addressing their concerns, interests, passions or potential questions. Twitter is one of the best tools for customer support. If you provide vital information through Twitter, the customers are likely to follow you.
Do not limit the content to text. Incorporate graphs, pictures and pertinent links.
2: Reply and Retweet Regularly
Twitter is chiefly about having a casual conversation with the followers. Some brands are not much aware of the way Twitter works, making a mistake here. To increase the number of followers, you need to bring yourself into light by communicating with the potential and existing followers. Keep the conversations natural and free from promotional content usage.
3: Establish an Account for Support
Several companies today prefer to go online. Twitter is now an extremely useful platform for resolving customer service issues. Everyone, right from airlines to tax preparation companies use Twitter to respond to customer feedback.
The feedback may not be positive always. You may need to give technical support, customer-specific support instruction or apologize for bad customer service.
Twitter makes a provision for companies to respond to the customers directly in real-time.
This has a downside too.
All the real-time responses remain visible on the company’s profile. When your customers visit your Twitter page, you will never want to welcome them with a list of apologies.
The solution is very simple. Maintain a separate Twitter account for responding to customer support questions and technical issues. Keep the main account of the company for content sharing, announcements and retweets of positive feedback.
4: Schedule Tweets
A commendable Twitter feed will have a steady stream of posts throughout the day. You need not work round the clock to reach out to users belonging to different parts of the world. You just need to know to schedule tweets.
You can use TweetDeck or HootSuite for scheduling tweets to be published in future. You can also use a few tools to determine the best time of the day for sharing your content.
5: Engage with the Influencers
Find influencers in the industry and reach out to them through Twitter. Mention them in the posts and engage them in conversations related to your brand. The thought leaders, in turn, will share your content, giving you exposure.
If you can get an influencer to endorse your service or product or mention them in a post, it will cast a significant impact on the number of downloads or registrations you get for your product. According to a survey, Twitter is the best platform to build working relationships with the influencers in the industry.
Make sure to be polite and give back. If someone mentions your brand, please thank them. You can also retweet the post.
Hope that these tips help you to maintain a strong Twitter presence. There is no silver bullet in acquiring new followers. You need to put in a little bit of effort which is true for all social media platforms. Twitter is one of the best ways to communicate as well as build rapport with customers. Be authentic and organic in everything you post and things will fall into place.