You must have heard the old saying, the more email subscribers you have, the better will you feel. It’s thus time to offer people a new deal and get them to sign up.
A growing list of email subscribers has the capacity to attract several customers, generate a buzz about business, and build relationships.
Now that you know emails are one of the most effective marketing channels, let us take a look at some of the best ways to increase the opt-ins and acquire more subscribers to grow this valued channel for your business as recommended by a digital marketing agency in Toronto.
1: Make It Easy to Sign Up
You know that content is the king and to make more people sign up, you need to come up with exceptional content.
Ask for permission before you send amazing content to people. If you have excellent content and can make it easy for people to sign up for the email updates, you will see significant growth in the list within little time.
2: Use Exit Intent Pop-Ups
The exit-intent pop-ups have acquired significant popularity chiefly in the e-commerce world. It tracks the movement of the user so that it can display a special opt-in form or an offer the moment users show a sign of leaving the website. You can use these pop-ups for newsletter signup prompt.
If you are burying the signup form in the footer, it is tough to get the conversion rate higher than 0.05%. A simple exit intent pop up asking the users to subscribe can easily increase the opt-ins.
3: Frame your Posts with Care
You need to create remarkable content if you want people to remain subscribed as well as forward them to their friends and family members who are not in your list of subscribers. This is one of the best techniques to enhance the rate of conversion.
If you are not spending adequate time formatting your blog posts, you are running a risk. You are leaving people to ignore your post and not generating social shares and comments.
Here are a few tips for you.
- Proofread and edit the post before you publish. You can use a few tools to rule out the spelling and grammatical errors.
- Use subheads and write small sentences to keep your readers engaged
- Incorporate graphs and images
- Include lists as they stand out and are easier to read
4: Include a Subscription Box on All the Webpages
It is not enough to include a subscription box on the homepage of your website. There are several business owners who regard the homepage of websites as the front door and include the subscription box only on that page.
Depending on the requirement, the users may not even check out on your home page. You can include the email subscription opt-in form
- At the end of the content
- When the page scrolls
- Top of the sidebar
- On the about page
- In the feature box
You can also consider a dedicated landing page for better results.
- Encourage Forwarding Newsletter
Word of mouth is one of the best ways to grow the list of email subscribers. Motivating to forward an email to a friend will help to reach more subscribers though this is certainly not same as addition of the ‘Tell-a-friend’ button or getting people to share a message on Twitter or Facebook.
Make sure you are including a prominent link to the subscription page in all the issues of the newsletter.
There are several other variations of the tactics that have been discussed here. Build on success through testing, tracking and monitoring of the subscriber sources and development of new routes to reach out to the members. Remember that email addresses tend to change-making emails undeliverable. People’s information needs may also change leading them to unsubscribe. Keep your list fresh through the usage of proper promotional strategies.