With emerging technologies changing the business landscape, it has become increasingly important to devise new and effective strategies to stay ahead of the competition. The requirement to stay connected on the go has increased over the years. This need has been fuelled by the popularity of mobile devices.
Responsiveness has turned out to be one of the most important criteria for businesses to stay ahead of the competition. Apart from that, businesses are increasingly investing in the development of mobile apps to make the most of this trend.
Let’s take a look at why pro digital marketing agencies in Toronto recommend that you should develop a mobile app for your business.
1: Fuels the Trend of 24/7 Connectivity
A mobile app will give your business more exposure and will make it easier for your potential customers to spot your business easily. A mobile app is easy to access and navigate through. With easy downloading options, customers can quickly connect with businesses and find what they are looking for.
2: Builds Brand Recognition
Having a mobile app for your business builds brand awareness. A mobile app can be built the way you want to. It should retain the essence of your brand. You can design the mobile app the way you want to as long as it satisfies customer requirements. An informative and functional app will increase its appeal among your potential customers.
The idea is to get your potential customers involved with the app. This will enable customers to find what they are looking for and help them move along the sales funnel. Satisfied customers will recommend your mobile app to others. Word-of-mouth is a powerful marketing tool and can increase sales considerably.
3: Helps in Sending Push Notifications
A mobile app enables the business to send push notifications to the customers. These notifications can include trending news, any updates etc. In addition to that, you can utilise a mobile app to send push notifications regarding any deals or discounts that you are offering. For example, if you own an auto dealership and are planning to offer discounts on private number plates on a special occasion, you can use your mobile app to reach a larger number of customers.
Apart from that, you can consider personalising the push notifications you send based on users’ preferences that you can analyse based on the activities of your customers on the mobile app.
4: Aids in Providing Improved Customer Support
Customer experience is a vital part of all businesses. A happy customer is quite likely to recommend your business to his/her friends and family. This will ensure that you keep getting referrals, thus increasing your business’s chances of improved revenue generation. Did you know that 90% of the time that people spend on smart devices is with an app?
A mobile app introduces new and quick channels of communication and delivery. If customers have any queries, they can voice their concerns directly on the app and the customer support team can respond immediately.
5: Increases Sales
A mobile app is a convenient way for customers to browse and shop. It also provides a quick checkout for the purchase of the products. Customers can promptly take a call about a purchasing decision and complete the action via their mobile devices.
In other words, a mobile app creates a direct channel for marketing complete with information regarding the products and services that your business offers. Such simple methods make it easy for a customer to make a purchase. This will ensure that customers return for their next requirement and recommend the app to others.
6: Improves Customer Loyalty
A mobile app helps in building a good connection with the employees. It allows customers to interact with a brand on a deeper level. This will help in building trust and improving the credibility of the brand. This will not only help businesses acquire new leads but also retain them.
Did you know that 66% of the companies that do not have a mobile app witnessed a decrease in customer loyalty? Therefore, an app works as an effective retention tool.
It is important to keep track of the results and make tweaks accordingly to ensure that the app is a complete success.