It has been more than 7 days since Google confirmed the influence of site speed in web search ranking. Site speed is a signal that Big G is considering with many others and it may not be a strong ranking factor as of now. But the ball has started rolling – if the webmasters do not review site speed now and take suitable steps to make them load faster, it may be too late!
Here are some free tools (suggested by Google) that can be used to test and improve site speed:
- PageSpeed: Open source Firefox/Firebug add-on
- YSlow: A free tool by Yahoo!
- WebPagetest: Page performance and optimization checklist
Besides, the Site Performance check in Google Webmaster console helps to find out the areas that can be improved. Many other tools and information on how to make your website faster are available at http://code.google.com/speed
The comments below the announcement show a mixed opinion about the change. Some are happy as the speed gets importance, whereas, some are concerned about the websites that contain images, videos and flash files. People have also asked how Google will take care of the sites that are slow because of the Google Analytics code snippet!
There is no reason to think that Google will not improve the algorithm. Let’s wait for the Speed Part II to be released!