Progressive web apps (PWAs) are considered a unique concept that bridges the gap between a website and a mobile app. PWAs have become the new buzz of the business world. For now, they are looking like a fad but sooner or later, this fad’s going to change into some sort […]
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With the approach of 2019, the digital marketing landscape encompassing SEO, PPC, social media, content marketing and more is witnessing a dramatic shift. There may have been a time when you could have dismissed AI or visual search as technological gimmicks, but that time is long gone. There are many […]
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Companies that actively experiment and exploit a social media mindset and capabilities in their business processes will transform their relationships with customers and create value in unforeseen ways. No matter how big or small your business enterprise is, as long as you have the right plans and strategies, you will […]
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I will kick start this topic with a basic question: “What is on-page SEO?” Many people who have already started their very own blog page based on the various niche of their choice don’t even know what SEO is. Then there are the ones who actually know the thing well […]
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Though not very new, page segmentation analysis for search engines has come into focus in the recent past. Page segmentation implies how search engine divides a web page into separate blocks to analyze each segment independently. It helps search engines to sort out the main sections of the page and […]
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Web Content Writers often struggle for versatile and quick references to consult with. Repeated writing on similar topic is exhaustive unless their effort is fueled with striking momentum. Hence it is imperative to navigate them with resourceful ideas so as to make their contributions ever green. a) Nurture the habit […]
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SEO is nothing but a marketing tool. A super-talented marketing expert cannot promote a product or service if he does not understand how the product works and what are the special features it has. And to market the product creatively, the marketer should have a solid knowledge about the product. When […]
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Search Engine Optimization used to be considered as the process of making a website visible in the organic web search. But can you ignore Image Search, Video Search, Blog Search any more? SEO 2.0 covers them all. Businesses that are looking for web presence should not miss the other verticals […]
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Websites are for your visitors; it is always recommended to write content for the visitors, and not for the search engines. It is true that you have to keep a few parameters in mind while writing web page content; otherwise, search engines will not be able to send traffic to […]
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It has been more than 7 days since Google confirmed the influence of site speed in web search ranking. Site speed is a signal that Big G is considering with many others and it may not be a strong ranking factor as of now. But the ball has started rolling […]
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