There are many SEOs that claim that they are Google affiliated. But, in reality, it is an absolute myth as Google never discloses its SEO partners. You can be sure that an SEO company in Toronto is a scam if it tells you that you are going to get the topmost ranking at a price that no one can give. There is no one who can guarantee the search engine ranking of Google.
Likewise, there are many myths associated with SEO that must be broken.
Myth 1: Keyword targeting is of no use after the arrival of Google Hummingbird.
Some years ago, the future of search was altered by Hummingbird. It has urged the content makers to build new thinking for providing advantages to end-users. The importance of Hummingbird is still crucial because we can see keywords on the first page of Google even now.
Around 90% of searches are said to be influenced by Hummingbird. Superior website content still follows the strategy of a clear keyword.
Again, researching and targeting keywords have become simpler due to Hummingbird. Experts suggest concentrating on searcher intent.
Myth 2: XML sitemap boosts website rankings.
An XML sitemap is important for building a crawlable site. Expert digital marketing company Toronto says that every time one creates any new post, or, if someone wants to edit a present post, the generator of Google XML sitemaps will produce an updated sitemap covering the new pages. Then, the generator helps in submitting it to Google and the rest of the search engines.
Sitemaps work as an aid in providing information about a particular website to Google. For instance, it guarantees that all URLs are properly indexed for smooth crawling. It typically helps in indexing fast.
Furthermore, a sitemap leads the way to more visibility for a website especially when priority is given to URLs.
Myth 3: Mega tags have no importance.
Meta tags refer to HTML tags that show in between the opening and closing tags. HTML tags display preview snippets for a particular webpage in the search result. They lead the way to feature phrases of the meta keyword.
Three elements of mega tag:
- Title tag
- Meta description
- Phrases or meta keyword
Meta tags help in making search results truly attractive that engage more clicks from users of search engines. It provides the best website content that actually fulfills users’ needs.
Myth 4: Meta robots tag can specify indexable pages.
The Robots.txt file directs search engine bots having sections like links, pages, etc. of a website about crawling and indexing. Again, it indicates which one to ignore.
You have the chance of setting no follow and no index tags with ease by making use of Yoast plugins or All in One SEO WordPress plugins. Moreover, you can also use the Robot.txt file for blocking all web crawlers from each content, any particular webpage, or a folder.
Myth 5: Domains of top-level improve rankings.
A domain of the highest level grabs the topmost position in the system of the hierarchical domain. The majority of search users can easily recognize .com as a valid website extension, but, can get confused when they see .biz or .guru. One of the reasons is that 98% of search results show domain names stating .com whenever a person types a keyword phrase into Google search engines.
Myth 6: Links have no importance.
Page ranking is considered as one of the topmost factors in Google. It deals with link building and acts as the key to the popularity of Google models. Links still hold a superior place even if there appear voice search, artificial intelligence, wearables, etc.
Myth 7: SEO serves as a one-time activity.
Two SEO paradigms are there. One is that you can view the most from vendors of SEO software and creative agencies. SEO conducts best practices. Without it, a website cannot grab a target audience, rank higher, and let a website outdo competitors.
Myth 8: Google Ads help in increasing organic ranking.
There is a myth that Google Ads indicate more overall clicks. Click-through rate is one of the controversial ranking factors with little unquestionable evidence. There is hardly any evidence that shows that Google Ads has direct command over the improvement of organic search rankings.
These are some of the myths that you must know so that in the future, you may deal with an SEO company in Toronto with full confidence.