Every business venture begins with a slew of goals, objectives, and marketing campaigns. There is hardly any doubt in the fact that proper implementation of smart strategies can work wonders for a business’s marketing goals. Video marketing is one of them.
The rise of video marketing has been one of the most exciting trends recently. It is a powerful tool for businesses. And the good news is, today’s technology has made video creation a simple process. A great video marketing strategy is geared towards getting noticed by prospects, reaching as many customers as possible, and consequently, generating quality leads.
Let’s take a look at why you should implement video marketing in your business strategies.
1. People Prefer Videos Over Text
Let’s face it. All of us would rather watch a video explaining something than read through pages and pages of text for the same purpose. This is because videos can provide quick information in a very crisp and succinct way.
The attention span of the average human being is 8 seconds. This works massively in favor of videos since they are far more engaging than text. The simple fact is, if people do not find your sales copy interesting, they would probably abandon it instead of going through the entire thing. This why videos are more interesting.
2. Personalized Videos Bring Viewers into the Story
Personalization is a key trend for businesses. We are all familiar with this. Including the first names in emails is one of the ways that this trend caught on. Video marketing can take this up an entire notch with engaging personalization and interactive opportunities.
Personalized video has been on the rise recently. These videos utilize customer data such as gender, age, location, etc. to design and deliver messages that are relevant for each customer and that too, in real-time.
Personalization could mean names, websites, etc. of clients being integrated seamlessly into the video to advertise how a certain product can improve a client’s prospects.
3. Videos add Value to a Website
Search engine algorithms are rapidly evolving based on user preferences, among other factors. As a result, major search engines are beginning to implement videos as a measure for determining the ranking of websites. In other words, video content is being provided more value.
This means having a video marketing strategy will add value to your website and boost its ranking. A video for a certain keyword will be given more value than content for the same keyword. As a result, videos can increase your website’s visibility exponentially.
4. Videos can be Distributed Easily
As soon as your video is created and is ready to go live, you can easily upload it on various video streaming platforms like YouTube, Vimeo, etc. Since these websites offer optimized videos for their mobile platforms as well, uploading your videos here will automatically increase your reach by spreading the word among mobile device users.
In addition to that, social media channels can be utilized to distribute the videos easily. If your business has a Twitter or Facebook account, you can easily upload these videos on these platforms. The good news is this can drastically increase your business’s exposure. Additionally, people are more likely to share an interesting video than a long text.
5. The Power of Video Analytics
Video content allows marketers to track every second of the viewing habits of their prospects. Owing to the connected, streaming aspect of video content, not just the detailed insight on every viewer can be tracked, but also the performance of video in a way that isn’t possible for text-based content.
Video marketers can track the number of views, minutes watched, which videos are the most engaging, which ones have the maximum drop-off rates, etc. These help in determining how each video is contributing to lead generation and revenue production. As a result, marketers will be able to determine what to include in the videos and customize them accordingly.
The creation and marketing of videos is a simple process. A competent digital marketing service in Toronto can guide you through the process efficiently. With a proper video marketing strategy in place, you would not have to worry about customer retention and brand recognition.