In a 2020 survey, 86% of respondents said they would like to see more videos from brands. That statistic alone makes a case for video-based content marketing. But the trick is to create videos aligned with your goals that strike a chord with your audience. Creating a winning video marketing […]
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Remember Susan Gale? She said the first step is always the hardest. I don’t know about other contexts, but in the marketing context, she’s totally right. A sales process is complicated and begins with generating leads. Your sales reps need qualified leads being served to show their competence. Now despite […]
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Your marketing efforts are probably generating leads. This can only mean good news. But wait. Is generating leads your primary concern at the moment? Or, is it generating quality leads that you should be more focused on? No matter how much money you have poured into your marketing campaigns, the […]
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