Infographic is a medium that provides information by the use of graphics, pictorials, and photographs. Creating an infographic is never easy and it takes a lot of time and effort to create a strikingly appealing and informative infographic.
You can easily design a great infographic with these 12 steps as recommended by a pro digital marketing company in Toronto:
1. Collect your data
The first step of creating an infographic will require you to sift through a lot of data and information. You’ll need to process the raw data and information from various sources such as PDFs, excel sheets, word files, and go through the materials thoroughly to ensure that you have not overlooked any important fact and figure.
2. Read everything and verify your sources
You’ll be required to read everything in the available materials and even research from other available materials to corroborate your facts. Don’t be selective on your facts and make sure you have picked up each and every important fact that is even remotely important to the infographic. You’ll also need to verify your sources in order to ensure that the data is included in the infographic are authentic. Only reliable and genuine sources must be used to collect information for your infographic.
3. Develop a wireframe
After you’ve read every tiny detail and authenticated your sources, you’ll be required to develop a wireframe. Making a framework of the materials, text, and pictures to be included in the infographic will require less time and effort for the completion of the infographic. Developing a wireframe will enable you to control the flow and style of the infographic.
4. Select a format
You’ll need to select a format to show the information in a certain manner in the infographic. You can depict information in a wide range of ways such as maps, flow charts, pie charts, diagrams, to name only a few. However, remember that the format you select must go well with the content of the infographic. Flowcharts and diagrams work best for explaining the process, while the map works best for telling a story.
5. Create a story
Creating a story will help in making an infographic interesting and successful. A good story will help an infographic to achieve its purpose by backing some form of argument, emphasizing a trend, illustrating a process, or simplifying a complex set of information and data. A good story will help readers and viewers to remain riveted while getting the facts and information.
6. Determine the problems
After creating a story, you’ll need to identify the problems associated with the data and information present to you. You’ll need to ensure that the data and information back the story you intend to tell through the infographic. You mustn’t twist the facts or utilize partial data and information as it will dent your credibility eventually.
7. Develop a hierarchical structure
You’ll need to sort out the data and information which are crucial to the story and arrange them in a hierarchical structure. The most important data, information, and facts must be presented first to create a strong impact and rivet the attention of the viewers. The supporting facts can be presented in the middle.
8. Set the tone
Ensure that the subject matter is in sync with the tone of the infographic or else it can perplex the readers. If the subject matter is instructive, the tone of the infographic must also be instructive. Likewise, if the subject matter is serious, the tone of the infographic must also be serious.
9. Create a balance between visuals and text
The purpose of making an infographic is to educate readers by using graphics, icons, charts, and illustrations and you must focus on visuals to strengthen the impact of the infographic. However, you must also take into account the text that you’ll be including in the infographic. The key is to create a balance between visuals and text.
10. Take feedback from others
You’ll need to take feedback from others as you go on creating the infographic. This will give you different perspectives and will help you to save time and effort. Taking feedback from colleagues or other professionals will help in making instantaneous revisions, crucial updates, and fact checks.
11.Proofread the text
After including all the necessary text, you will need to proofread your work and ensure that they are free from any flaws.
12. Revise as per suggestions of readers
After an infographic is published online, it does attract a lot of discussions. Make sure that you revise the contents of the infographic as per the recommendations of the readers.
Infographic is a great tool for learning as it offers information in an engaging manner to readers and it is important that infographic designers give full attention to the content, style, context, images, and other necessary details of the infographics.
