8 Free Tools for Effective Search Engine Optimization

The number of SEO tools that are available in the market today is honestly quite huge.

The internet is full of them. So availability isn’t going to be a problem. But the trick is to choose the right ones for the right jobs. Along with that, there’s the factor of price. Many SEO tools come with a hefty price tag which can seemingly be very unhealthy for your pocket if you’re on a tight budget.

Don’t worry. There’s a solution. And that solution is present in this article itself. Here, we have compiled a list of 8 of the best and free SEO tools for effective search engine optimization as recommended by a pro digital marketing company in Toronto. Let’s go through them without further ado.

1. Wordstream

This one’s definitely one of the most efficient tools available on the internet for effective keyword research.

Keyword research is a part and parcel of search engine optimization and hence, most SEO professionals will benefit tremendously from the use of this tool. Wordstream has a gigantic database of more than a trillion unique searches. So efficiency’s right there for the taking; there’s simply no doubt about it.

Wordstream will not even cost you a dime. If that is not an advantage, I seriously don’t know what is.

2. Convert Word Documents to Clean HTML

The function of this tool is explained in its name itself. You will be able to convert any written word on any word processing application such as LibreOffice Word, MS Word, etc. to HTML through this tool in a matter of seconds rather than hours.

The tool has a simple UI. Anyone with no prior SEO experience will be able to use this tool in a jiffy. Just a simple copy and paste is enough to complete the job at hand. So efficiency you wanted; efficiency you’ll get. Is there anything more you want?

3. Robots.txt Generator cum Robots.txt Checker

What is a robots.text file?

It’s a little bit of coding that’s done on your very own home directory. The robots.txt file tells the search engine crawlers the details of the things present on your website. Such a thing is mighty important for getting a good SERP ranking.

The robots.txt generator helps to generate the robots.txt file. The robots.txt checker is another tool that helps you check the validity of the robots.txt file that’s been generated though the robots.txt generator. Both of these tools are absolutely free to use which is an added benefit indeed.

4. Title & description optimization tool

Through the use of this tool, you’ll be able to optimize your page titles and descriptions to get the best SEO results.

The title & description tool presents users with a virtual view of the Google search results. You will be able to make necessary changes on basis of that information.

5. Browseo

This tool gives you a virtual view of your website in the same way search engine crawlers/spiders see it.

It’s very simple to use. You’ll just have to enter the URL of your site on Browseo and it’ll strip away everything barring the guts giving you a view of the site the same way crawlers see it.

6. XML sitemaps

You can easily create a sitemap of your website through the use of this tool.

Just enter your website URL on XML sitemaps and fill up a few other optional parameters (if you want) and this tool will be able to create a sitemap for your website in no time. You’d also be able to upload the same on Google Webmaster tools if you want.

7. Xenu’s Link Sleuth

Worried about broken links? Don’t worry. This tool can help you out in no time.

With the help of Xenu’s Link Sleuth, you would be able to check whether every link added to/from your site is in flawless working condition or not. Once you find a broken link, you would be able to fix the same in a jiffy. So it definitely reduces a lot of headache; doesn’t it?