Instagram launched its “advertising for the business campaign” in 2015 to generate more than 600 million dollars in advertising revenues for its sustainability. And considering its huge user base and popularity, digital marketers naturally took a huge interest in its business advertising platform. Now you have probably used a similar advertising platform provided by Facebook. How about you try this one out as well? If you do it the right way, you are almost sure to get positive results among your target audience. Here are a few tips as recommended by pro digital marketing agencies in Toronto to design a killer Instagram ad within just 5 minutes.
1: Connect The Instagram Account With Your Facebook Business Page
If you are using Facebook for business, then go to your Facebook business page at the start. Go to settings. You will find it at the top of your page. You will then see an option called “Instagram Ads” within settings. In order to get yourself started, you’ll have to click on that tab and connect your business Facebook page with your pre-made Instagram account. Just a link to your Instagram account would do.
2: Log Into Your Facebook Ads Manager Account
You will have to log into your Facebook Ads manager to set up your Instagram ads. If you don’t have it yet, follow these instructions to set it up in a jiffy.
3: Download a Separate Tool Called Power Editor
Most people get lost at this point because they try to set up Instagram ads from Facebook’s ad manager page directly. Sadly, that isn’t the right process. You’ve to download a separate tool called Power Editor to create Instagram ads. Power editor can be found in the menu at the top of your page. It should be right under the “Ads Manager” space. An important point to be noted: Do use Google chrome while using Power Editor because that’s the only browser that supports Power Editor.
4: Create Your Campaign
After the Power editor download, you get a step closer to creating your first Instagram advertisement. You need to start a campaign first. Facebook has clear instructions regarding the creation of these campaigns that you can follow for your benefits. Anyway, click on the “Manage ads” option within Power Editor and you’ll find an option called “Create Campaign.” Click on that.
5: Time To Reach Out To The Target Audience
So, the campaign set up’s done and dusted. It’s time to reach out to your target audience on your Instagram and see whether it does you any good or not. During this phase of your set up, make sure that you had picked a goal that’s perfectly compatible with your Instagram account that should include the likes of Mobile app installations, Video Views, and Clicks to Website. You should try and take these steps:
- Create a new campaign,
- Define a new advertisement set,
- Generate a new advertisement.
6: Set Your Ad Budget, Schedule, And Target Audience
Under “ad sets,” you’ll find the options of setting your budget, scheduling your ads, and setting your target audience and placement. Placement’s where you’ll have the option to choose Instagram advertising. Just ensure the fact that you click on Instagram advertising and uncheck the others. You’ll then also have the option to select the type of mobile devices to put your advertisement on. Select them accordingly.
7: Synchronize Your Facebook Account With Your Instagram Account
So now you have set all the parameters like the budget, target audience, and all, it’s time to synchronize your business Facebook account with your Instagram accounts. On the menu to your left, you’ll see an option called “Ads.” There you’ll get the option to choose your FB business page. After selecting the business page don’t forget to click on “Use the Instagram account connected to the selected Facebook page.
8: Create The Advertisement
You’re closing on to the finish. Just enter your business website URL along with some text that’s going to come with your image to create your ad. Remember you have only 300 characters in your hand to write a meaningful message. Use each character wisely. After completing all the steps above, you need to upload all these changes (“Upload changes”) to Power editor. That will put your ad into the review and if it follows the protocols properly, it’ll be on Instagram in no time. So, you see if you use Instagram the right way, you can definitely hit those business goals of your bang on point. So brace yourselves and start off ASAP. You’ll definitely be benefited in the long run.