The Internet revolution has transformed the very foundation of all businesses. It has had a huge impact on the process of devising foolproof strategies of customer acquisition, lead conversion, promotion and profits, especially during these difficult times. Over the years, its impact has been largely felt in the travel and tourism industry too.
Companies are continuously looking for ways to tailor their offerings according to the buyers’ requirements and engage them actively. To promote the best possible away-from-home experience to consumers, the travel and tourism industry has been pulling all stops to make the most of digital marketing.
If you have not joined in yet, you are missing out on exponential profits and business opportunities. Let’s take a look at how digital marketing can help travel and tourism businesses in the midst of the pandemic.
Reaching Out to 3.2 Billion Online Population
Thanks to the boom on the Internet, the global connectivity has reached 3.2 billion! And a large part of it is fueled by smart mobile devices. Nowadays, people wish to stay connected even on the move. People check the news, their emails and even shop from their mobile devices. They even plan their trips online.
To plan trips, customers do the following online:
- explore destinations
- look for hotels and major attractions
- go through travel tips etc.
With the right digital marketing strategies, you will be able to spread awareness of your brand while promoting personalized services to fulfil the above requirements. Be it social media marketing, local digital marketing or email marketing, the right strategies can take you a long way in increasing the visibility of your travel and tourism business.
Customers tend to leave reviews and feedback about the services they have availed for their travel escapades. These reviews form one of the major ways to generate further leads. In fact, 88% of customers read reviews to determine the quality of a business.
Additionally, customer feedback also gives an insight into what your customers like about your services and the areas that you need to improve in. Based on the criticisms, you can adapt your strategies to enhance your business.
A digital marketing plan allows you to provide the right platform for your customers to share their thoughts regarding your business.
Promotion is significantly important for the travel industry to acquire customers. And building networks have a huge impact on promoting your brand. Your attempts for building networks will fall flat unless you have a concrete digital marketing plan in place for your business.
Online events are one of the best opportunities to build networks. A digital presence will help you reach out to them and market your services more effectively.
Delivering Value to Customers
With the consumption of digital information scaling new heights every day, the situation for the travel and tourism industry is no different. People are looking for a more immersive experience regarding their trips. From booking their flights to choosing the next destination, mobile has swamped decisions a great deal.
Therefore, more and more travel and tourism business is flocking towards the mobile-only approach. Apps have taken the lead. Your digital marketing plan can make the entire experience more relevant to customers by encompassing the following services:
- A journey begins with booking the tickets for it. Offering the flexibility of last-minute booking can be quite beneficial.
- What matters the most is, how smooth, safe, sanitized, and pleasant the journey is for your customers. Partnering up with the big players to provide an amazing onboard experience for you customers can be a wise decision.
- Additional services at the destination regarding suggestions on restaurants, major attractions etc. tailored to fit your customers’ needs can be of major help.
Digital marketing will help you analyze your customers’ needs and behaviour to help create the right strategy for your business.
With a host of digital marketing tools at your disposal, the entire procedure of implementing strategies that are best suited to your travel and tourism business has been made quite easy. Get in touch with a professional digital marketing agency in Toronto for more information and advice on setting up a proper digital marketing campaign for your business.