Naming things can be fun but at times, it may turn up as quite daunting and frustrating too. Picking a domain name is identical to finding a company name. The domain name is your identity on the web; you need to choose a name that does not go well with your business but is also easy to find and promote.
Here are some tips to follow to find the right domain name as recommended by a pro digital marketing agency in Toronto.
Make it Unique
Your domain name is a significant part of the identity of your organization. Make sure that it is as unique as your organization. Never pick up something that people can easily confuse with your competitor’s website or can lead to a different company. Try and make it unique. Avoid taking the plural form since the actual name is already taken.
Brainstorm Top Keywords
When you start domain name search, it helps if you have a set of phrases and terms in mind that best describe the domain you seek. If you are launching a domain related to mortgage, you can start with words like ‘finance, mortgage, interest, house or equity’.
Make Domain Names Easy to Remember
Sweet and short is the name of the game here. The more you add words or letters to make up your domain, higher are chances of people to forget or get it wrong. Also, make the domain name relevant to the business. This will make it easier to remember.
Make the Name Easy to Type
Finding domain names that are easy to type is critical to success. If you are using ‘u’ for ‘you’ or words with multiple spellings, it will be hard for your customers to locate you.
Write it Out and Read it Repeatedly before Purchasing
One of the greatest things about domain names is that it remains with you forever, provided you continue with the payments. And a bad thing about domain names is that you cannot change it after you have purchased it. Carefully consider the domain name before you make the purchase.
Stay Away from Punctuations and Numbers
Punctuations are confusing. Most reputed URLs are plain text and inclusion of a hyphen will increase your chance of losing traffic. People are used to typing plain text in the URL bar. Avoid numbers whenever possible. You can make an exception if your business name comes with a number.
Target your Area
If you have a local business, you can include your state or city in the domain name. This will make it easy for the local customers to find and remember you.
The World Wide Web consists of billions of domains. Having memorable and catchy domain names, thus, become crucial for success in the long term. As soon as you come up with a name, you can consider sharing it with your close friends to ensure it makes sense and appalling.
Undertake Thorough Research
Make sure that the name you have selected is not copyrighted, trademarked or used by another company. It can result in a huge mess that can cost your fortune or your domain.
Use Appropriate Domain Name Extension
Extensions like .com or .net are added at the end of the address. These have specific uses. Make sure to opt for one that works for your business. The .com extension is the most popular and thus is tough to get. A number of generic top-level domains are in use today like .photography or .guru. Here are some other top extensions.
Buy Similar Domains to Use as Redirects
If you are considering making an investment in your organization, hope that a nominal amount every year won’t be too much. Protect brand capturing potentially misdirected traffic by purchasing the domains that are similar to your actual domain name.
There are a few phrases and words that draw people indirectly. However, if they are not your targeted audience, it won’t be of any use. Ensure that your domain name is direct and to the point. It needs to address who you are and what do you offer.
Domain names get sold quite fast. They are also quite inexpensive. Register your domain names as soon as possible.
Hope that the above-discussed tips help you buy a suitable domain name. All the best!