The Internet has scooped up a large chunk of the limelight in the business sector. Owing to the rapid advancement of technology, businesses nowadays focus on the digital world to move towards success. Regardless of whether it is a new website or updates on the website, launching a new product or service etc., businesses are increasingly leveraging online marketing campaigns to reach their target audience.
An online marketing campaign has a variety of benefits. It increases the exposure of the products or services that you are planning to promote at a very low cost. Done right, an online marketing campaign can generate traffic and revenue swiftly.
The good news is planning a winning online marketing campaign does not take a very long time. As recommended by a pro digital marketing company in Toronto, let us take a look at how you can accomplish this quickly and successfully.
Know Your Customer
The first step to creating a successful online marketing campaign is defining your target customers. This will determine how you should shape your campaign. For example, if you have an auto dealership and you are planning to start a marketing campaign for the sale of luxury cars, it is important to keep in mind that this may not be suitable for all the customers you have.
While designing your marketing campaign, it is wise to focus on one specific type of buyer persona. The persona should be detailed. For this, you need specifics like age group, income, gender, background details and so on. The rule of thumb is to focus on the customers who will find the maximum value in the products or services you are promoting.
Plan a Budget
You probably have an expenditure limit in mind for the ad campaign. Depending on the platforms you plan on promoting your ad campaign on and the other specifics, the cost will vary. Therefore, it is important to find out these details. To fix the budget of the campaign, you would also need to find out your targets. These factors will help you figure out a suitable budget for your online marketing campaign.
Create the Ad Content
Now you need to identify what you are going to focus on for the marketing campaign. Knowing your target market will help in narrowing down the elements you need to select for this. The idea is to sell the benefit of the product or service you are providing. For example, if you are creating a campaign for selling a cosmetic product, you would need to focus on the fact that you are selling beauty.
The idea is to sell experiences. Now the question is, why would a prospective buyer want to engage with your ad campaign? The simple answer is, make an offer that they would not refuse. Your offer could be anything ranging from a webinar, a discount voucher or an e-book. The goal is to guide them through the sales funnel and closing a deal.
Be extremely clear about the offer so that there is no confusion later. It is wise to include a short form to gather the contact details of the clients. This will help you track the leads.
Did you know that the human brain processes image 60,000 times faster than text? To make your marketing campaign viral, you would need to leverage this fact. Additionally, the attention span of an average human being has dropped to 8 seconds. The engaging and interesting element of visuals can help in making the most of this.
You can include images and videos to make your online marketing campaign to stand out and look more appealing. Choose a visual that is relevant to the campaign and your brand. Also, the visuals should be informative and engaging to drive results.
Monitor the Results
Once you launch the campaign and it starts bringing in visitors, it is important to check the results. Measuring the results will help in determining whether you have made back the revenue you’ve spent. You can use Google Analytics to track the conversion rates and the number of page visits.
Monitoring the results will help you identify what works and what doesn’t. As a result, you can implement the necessary tweaks to make the campaign foolproof.