Creating a mind-blowing content is no mean feat. Plenty of effort and systematic planning is required to create a 100% original article devoid of any error. The path for digital marketers is clear; in fact, it’s almost as clear as daylight. If you want to boost your Google rankings, you have to create unique and original content either for your onsite blogs or for offsite blogs.
The same thing is applicable for your business/personal blog site. So how can you create the perfect reader-friendly content for your CMS? Here are a few key tips as recommended by a professional content marketing and SEO agency in Toronto.
1: Be Original
It almost goes without saying that original content goes a long way on Google. Google has their own policies based on this rule. So you should not resort to unscrupulous means like spinning or rehashing contents. Even if you get those articles published on the internet, you have to remember that it’s just a matter of time before they are taken down.
A little creativity can go a long way.
2: Strong, Sturdy and Unique Headlines
Your content headline is perhaps the only impression you will leave on a potential reader. That’s because:
- 80% of people are expected to readjust the headline of your content.
- Only 20% are expected to read the rest of your content in detail.
Always take time with your headlines. Chalk a few of them out and select the one you like the best. Don’t just skim over them.
If your headline’s not attractive enough, your entire article’s going to go down the drain.
3: Your Content Should Fulfill The Purpose Of a Search Engine
Okay, what’s the actual purpose of a search engine? To answer questions, as simple as that.
Google’s the perfect example of this. Type anything on Google and Google will come up with a host of answers in the form of news, articles, pictures etc.
You must also remember that people don’t only want answers but they also want answers fast. They obviously don’t want to spend hours on Google looking for answers.
Make sure that your article’s structured in this manner to get a decent SERP result. For example: if your article is based on “the 3 benefits of cloud computing,” your article should explain all the three points with proper real-life examples.
4: Be Accurate To The Best Of Your Ability
Imagine a scenario. You wrote an article for your blog. Hundreds of readers read it on the internet but then your fact number 4 turned out to be inaccurate. Now I am definitely not saying that human beings do not make mistakes or something like that. We all do but in these cases, try to minimize that as much as possible.
If you quote facts like “3/4th of our planet is covered with water” or stuff like that, make sure that you quote reliable sources under to make your matter more credible.
Follow a simple thumb rule. Quote only those things in the article that you are absolutely sure of. If you are not sure of certain things, better avoid including them in. Don’t trust your gut instincts in these cases.
5: Be Interactive
Just don’t write a bland piece of article. Talk to your readers. Include humour if possible. Ask open-ended questions. Writing interactive articles can make it a standout among the thousands of articles submitted each day.
6: Write Engaging Contents
You can follow these tips:
- Leave open-ended questions for the readers: In such cases, you are giving the readers a chance to reflect on the ideas or the concepts mentioned in your article.
- Cite real-life examples: Plenty of subjects appear too abstract for the reader’s liking such as things related to cryptocurrency, IoT, etc. Real-life examples will help them connect those abstract concepts with real life. They’ll comprehend the underlying principles clearly and engage more.
- Include a promising introduction: Why do you think your readers should read your article? Well, this is the sp[ace that you can use to explain the very thing to them. Use it wisely.
Hope these tips come in handy the next time you create blog content for your readers. Good luck!