There are loads of information buzzing around, trying their best to take a stand and bloom to importance among innumerable others.
Content still rules the digital world. With the ever-increasing information overload achieving greater heights every day, getting noticed from among the noise has become the most pressing objective.
In the hunt for ways to make content stand out, newer strategies have come to light. One of those is visual content marketing. The aim is to make content useful, attention-grabbing, and shareable.
The world is a visual place. And visual content works perfectly in putting the decreasing human attention span to use. One evidence is the growing prominence of platforms like Instagram and Pinterest. If you look a little beyond that, you would see that visual content reigns in Facebook, Twitter, Google Plus, and other such social media platforms as well.
In fact, tweets with images have been found to receive 18% more clicks, 89% more favourites, and 150% more retweets!
To stay on top of the game, it is time to kick start your visual content marketing strategy. Here are a few tips as recommended by a pro digital marketing company in Toronto.
Make the Experience Real
First things first, you would need to change your point of view about presenting your brand to your target audience. There’s a lot more to your company than the products and services provided. There are experiences that you deliver every day. You make a difference in people’s lives daily.
You would need to reach beyond the standard norms and present that to your audience. The only way to do this is to put those visuals that you have been using to a reality check. Perfect doesn’t make the cut.
- Find out what your audience likes and shares the most.
- Give them intriguing visuals depending on their interests. For example, pictures and videos of real experiences and behind-the-scenes moments are quite popular.
- Candid is the way to go.
People love to experience the real deal because that resonates the most with them.
Make It Detailed
Sure a picture speaks a thousand words, but does it appeal to the five senses? Can you smell the appetizing aroma of penne pasta cooked al dente when you see a picture of it?
But what you can do is revoke a memory or create a new experience with the details you put into the visual.
- A closer look at the subject of your picture is a nice idea.
- Sometimes, you might as well zoom out to give your audience the feel of the place.
- Remember, you have five senses to play around with, if you miss one, the other four could come in handy.
Everyone loves the sensory experience. And the more details you put into a picture, the quicker you can score a point with your audience.
Infographic comes in handy with its ability to compress bite-sized information and appealing images into a complete and compelling visual experience.
Understand that Relevancy Expires
When it comes to real-time visual marketing, timing is everything. You need to be on the lookout for opportunities that can optimize your brand awareness and build your visual content marketing strategies around that. For example, if you go by the basketball season, the strategies you employed pre-tournament will not work after the season is over.
So, you would need to outline your possibilities according to what your audience will respond to as per timing. But then again, you would also need to achieve the balance between time-sensitive relevance and over-planning.
A perfect example is the Dunkin’ Donuts’ replay campaign in which they used to recreate the first half of every Monday Night Football game using their coffee and latte cups. And it scored instant brownie points all over social media.
Build Memorable Narratives Around Your Visuals
Visuals have a maximum impact when they are accompanied by stories. It is because stories connect with people on a more humanized level and create memories.
As soon as you weave a narrative into a visual, you present to your target audience, experiences that resonate with them. And this makes the visual memory. This way you are not only building memories that matter, but you are also establishing a striking brand experience that aligns perfectly with your logo.
Are you bringing the best content experience to your audience? What other marketing strategies have you been employing for the same? Share those with us in the comments section below.