Mobile marketing has turned out to be one of the most important aspects of a digital marketing strategy of a business. In this highly connected era, mobile marketing presents great opportunities for marketers. It enables marketers to reach the maximum number of customers on a more personal level and in real-time.
Not only is mobile marketing effective in attracting customers but it can also be used to retain them. Today’s customers are extremely tech-savvy and are always connected on-the-go.
Marketers need to be aware of the demands of the customers to devise the right strategies. Customers expect a seamless experience regardless of the channel or the platform they are on.
Various digital marketing companies in Toronto are already creating new benchmarks with the effective implementation of mobile marketing strategies. The good news is; you can achieve better results too. Let’s take a look at some of the mobile marketing strategies that you can implement.
Optimize Your Website for Mobile Viewing
The average smartphone user spends more than 2 hours a day on their mobile devices and 70% of the mobile searches lead to online action within an hour.
One of the most important ways to enable your customers to enjoy a seamless mobile experience is by making your website responsive. Keep in mind that your customers would prefer navigating through websites that load fast. The next step is to ensure that the information on your website is easily accessible on a mobile device with user-friendly icons.
In fact, 62% of the companies that optimized their websites for mobile platforms and 64% of those that did the same for tablets have reported an increase in sales.
Design Experience That Last for Short Moments
Did you know that the attention span of an average human being is 8 seconds? This means that a post that isn’t short or engaging enough to capture the readers’ attention in that period will be lost among the pile of the abandoned ones. For example, a post should only contain enough information for customers to make a purchasing decision. If it is any longer than that, customers will get overwhelmed.
Be at the Right Place at the Right Time
Mobile marketing is all about real-time. The geo-location aspect of mobile technology can be utilized to push offers and notifications to customers when they are near a store. This strategy can be made even more effective by gathering user data by offering free WiFi and providing them offers based on their preferences.
Beacon technology is one of the best examples of this concept. It uses Bluetooth to connect to shoppers’ smartphones and send them personalized deals. In a study, 73% of the shoppers who received these messages said that they were quite likely to make a purchase when they visited the store.
Mobile Apps
Mobile apps are highly functional, accessible, and visually pleasing as well. Therefore, more and more companies are investing in developing apps for their businesses. Even though having a mobile app is not mandatory for a business, having a mobile presence in the form of an app can unlock a plethora of business opportunities by enhancing the business’s presence.
That being said, it is important to ensure that the information provided by the app is complete, relevant, and regularly updated.
Rapid Real-Time Response
It is a common habit for us to reach for our phones whenever we need information, want to connect to someone, or are looking for entertainment. Therefore, customers on a mobile device are quite likely to have higher expectations for timeliness. Marketers should be able to respond to customers’ queries as quickly as possible.
The real-time response may require effective automation strategies to ensure that customers are provided with the right information at the right time. Such efforts add value and convenience to the customer experience and lead to improved customer satisfaction. This fuels brand loyalty.
Post Relevant Content
Building credibility for your brand is important. One of the best ways to do this is by posting content that your customers can connect with. Customers are going to have a lot of queries. Marketers need to anticipate these queries and post relevant content. For this, you can consider conducting A/B testing to identify what works.
Readers usually engage with interactive content like infographics and how-to posts. Video content is quite popular as well. In addition to that, you can conduct surveys, quizzes, etc. You can also provide trending news and headlines of your industry that customers will be interested in.
While these strategies will produce a massive return on investment from your mobile marketing strategies, tracking the results is equally important. This will help you identify any problems in the techniques and devise a foolproof plan accordingly.
