Being a millennial, I can say that I have witnessed the birth of social media quite closely and effectively. The platform that was meant to bring friends together online has exploded into a massive world of digital marketing.
To be honest, it was expected. The growing number of users on social media naturally drew the eyes of digital marketing professionals. They researched and found it suitable for their purposes and delved right into it to gain more followers, leads and conversions.
But having a static profile on these vast platforms isn’t enough. You have to increase engagements; otherwise, you won’t be catching the eyes of the general public. Here are a few tips that you can use to increase your social media engagement.
1. Focus on quality over quantity
Let’s face it. It’s always great to have a constant flow of regular posts and other information. But to be honest, it’s better to have no post than post incorrect information and make yourself the laughing stock among the public.
Try and post unique content that can last for days. Not the ones having the tendency to just trend for a short period of time and then disappear. One thing to remember is that social media posts rely much on surprises and sarcasm. Incorporate those two ingredients to increase engagements.
2. Analyze hashtags and other information to know about the trending topics
The key to increasing social media engagements is to stay in demand. To stay in demand, you must know about the trending topics in greater detail.
If you find a trending topic suiting your niche, get on it immediately. That will result in a significant increase in your engagement rates.
3. Use tools to target keywords
You can then take actions accordingly. If it’s twitter, you will be able to retweet that content or engage with the same.
Remember engagements generate more engagements. Meaning if you engage with a particular tweet, you are automatically compelling the other party to engage with yours. It’s not guaranteed though but it’s well worth a try.
4. Use tools for scheduling
You can’t manage a social media 24 hours a day; can you? So what should you do if there’s a need to tweet at around 12 am (in your local time) to catch the high flow of traffic for generating maximum engagements?
I am giving you an example to make the matter clearer.
Say you manage the social networking site of a company X in the US. After much research, you have found out that the US residents tweet the most in the afternoon (I mean the US afternoon; say 5 PM). And according to your local time, it’s around 3:30 AM. What should you do? You have to catch the high flow of traffic to generate maximum engagements.
You have only two options. Either work during the odd times of your day or use scheduling tools.
Scheduling tools help you to schedule a post at a later time of the day whenever you want. If you set up a tweet at 5 PM (in your local time) and set it to post at around 3:30 AM, it can be done automatically by the scheduling tools.
5. Use analytics
This is an absolute must. If you are managing social media, you just have to use analytics to know more about your audience, trends, geographical locations of your audience, your post impressions etc.
All these things are extremely important for digital marketing purposes and for devising an effective social media strategy as to what to do next.
6. Last but not the least, you should also engage with your audience on your own accord
Don’t just put up a post on social media and remain quiet until the next. Engage with your audience on your accord.
If your follower’s reply, go ahead and reply back. It encourages repeated engagements among the audience. If you get negative replies, try and turn them into positive ones by handling the situation effectively with proper solutions. That’s the key to effective social media management.
Hope this list, as recommended by an expert SEO agency in Toronto, comes in handy for you in your social media management endeavours. With that, I’ll sign off for now. Ciao!