Search Engine Optimization signifies a crucial factor in online business and website promotion. As a result, digital marketers swear by SEO. But, recently, there is a buzz that SEO is dying gradually, and soon it won’t have any relevance in ranking a website.
Is it true? Or is it gossip? What do you think?
Let’s find out.
Before coming to the answer, let’s understand why SEO is under the shade of doubt. SEO has undergone several changes since the beginning. As per an esteemed SEO agency Toronto, during its inception, it was only dealing with keyword stuffing, hidden texts, link building, etc. People used to know these things as Black Hat SEO.
These methods are no more working nowadays and are considered spammy by SEO experts. But earlier, those methods were popular enough to bring great results in a shorter time. But, that doesn’t mean that the old system will go on forever. Old trendy aspects are outdated now. Each year, certain SEO activities become irrelevant as the algorithm of Google changes. But, that never indicates that SEO is dead now.
What is happening with SEO?
Ask any SEO agency Toronto, and you will get an accurate answer.
According to SEO experts, the business of Search Engine Optimization is frequently altering. Google first understood the urge of constant evolution. As per Google’s observation, multiple webmasters used to conduct spammy activities for getting better search rankings.
As a result, users were not receiving relevant answers. Hence, in November 2003, Google first rolled out the change in algorithm ‘the Florida Update’. From then onwards, Google brought thousands of updates for delivering relevant and quality information to users.
Therefore, you can ask now whether SEO is relevant even today or not.
Our answer is ‘Yes’. SEO was relevant, is relevant, and hopefully will be relevant.
In 2016, several companies disbursed approximately 65 billion dollars on SEO efforts in the US. In the year 2018, the expenditure touched 72 billion dollars. In 2020, it almost crossed 80 billion dollars.
Below, we have added a screenshot taken recently that shows that we have got humungous search number results just by typing the term ‘SEO’. That itself indicates that people worldwide are looking for information on SEO-related things to boost business.
SEO is ever-growing in a steady manner. Hopefully, it will grow even more in the future.
In addition, Google processes approximately 2 trillion online searches every year. It means 5.5 billion queries daily. 51% of website traffic is unpaid, or you can say organic. It is an average estimation. The majority of users get attracted to the websites that come in the top five ranking positions in the SERPs that is Search Engine Result Pages of Google. Organic traffic brings immense revenue. Any authorized SEO agency Toronto advice to optimize a website for surpassing competitors and stay at the top of search results.
User behavior keeps on changing, and thus, restructuring the optimization techniques every year has become mandatory.
The biggest changes are as follows:
1. Increased use of mobile:
Every year, the number of people using smartphones is increasing. So, Google has thought of ‘mobile-first indexing’. It indicates Google will give priority to the mobile version of any website content for the purpose of indexing and ranking.
2. Voice search facility:
Nowadays, voice assistants help us a lot. Cortana, Google Assistant, Siri, etc. have improved tremendously, and users can successfully use them. The efficiency has resulted in rising of voice search queries. Experts suggest using longtail keywords for optimizing the voice search facility.
3. Rich snippets:
Google has introduced rich snippets in the year 2009. Rich snippets allow users to find various information on the Search Engine Result Pages. They don’t have to visit any site. The information involves read time, votes, ratings, calories, etc.
4. Google algorithm such as RankBrain:
It is a search algorithm based on machine learning. Google takes its help to process search queries. Also, Google can deliver more relevant and context-sensitive results to users depending on search intent.
5. Featured snippets:
It refers to an information box that appears above the SERP’s organic search result. It includes the exact answer to the search query of users. Featured snippets also appear while responding to voice queries.
SEO has come a long evolutionary way. It’s getting stronger and advanced day by day with the algorithm changes by Google. Any highly noted SEO agency Toronto is updating the digital and SEO experts about the changes and how to serve clients accordingly. Without SEO, your website cannot rank well and be visible to viewers. Old practices are leading to penalty.
We suggest you to remain well acquainted with the Google’s search algorithm so that you can understand where your website is lagging. SEO is steady in 2021 and will be there in the coming years. The only thing to remember is to take help of SEO experts as they can provide you the best solution possible. If you are a blogger, business holder, or influencer, and need to take your website to every smartphone, consider SEO as your friend.