Planning marketing strategies for your business? You must have included internet marketing. But are you depending only on textual content for the purpose? It is true that content is still the king. However, it does not refer only to the text and words. You also need to include images in your marketing strategy. And not only images but videos are also likely to play an extremely important role in marketing your business online. In short, visual content is going to play a major part in ensuring that you are able to spread the word about your business.
Why Use Visual Content?
This is a common question that might strike you while planning content marketing for your business. A few statistics might help you understand why visual content is becoming more and more important with every passing day.
Here’s a quick look at some of the most engaging statistics about visual content.
- The number of clicks that image-rich tweets enjoy 18% more clicks and 150% more retweets than text-based updates.
- 89% more people make image-based tweets favourites than their text-based counterparts.
- 70% of marketers plan to use more visual content in the coming years.
- As many as 95% B2B audience prefer less textual content. Hence, they are likely to be more attracted to images and videos.
And there are specific reasons for this as well.
- 93% percent of the communication between human are non-verbal.
- In terms of retention, people remember 10% of what they listen to, 20% of what they read and 80% of what they see.
- As many as 40% of people respond better to images than text.
And here’s the most important catch: visual content generates a whopping 567% more inbound links than their text-based counterparts.
Besides, brains take less time to process visual content than text.
So, there’s every reason for you to depend more on visual content marketing for your business.
What are the best steps for visual content marketing?
Here’s a quick look at some of them.
Create Custom Tweets
As it has already been mentioned, the image-based tweets attract far more interaction. So, you should use visual content marketing for Twitter to a great extent. You can create custom tweets to attract the attention of the viewers amid numerous other tweets. You can also add some unique font to make it more visually appealing for the viewers. It will help to gain your tweet more retweet and favourites.
Use Recent and Time-stamped Content
When you are planning to share visual content, the objective is surely to attract the viewers to gain maximum traffic. But remember, it’s not possible without using recent visual content. Remember, content, which is even a week old or more, are hard to find, especially on social media websites. You won’t see them usually on your newsfeed. So, it is important for your post to have a sign that tells how old it is. You need to stamp your content for the time. Besides, you should also use trending topics for the visual content to ensure that it gets a maximum view from the target audience.
Use User-generated Visual Content
In the recent world, user-generated content has gained immense importance. It is far more acceptable for people than content from any company. So, it is important for you to keep this in mind when you are planning the visual content marketing for your business. You should encourage user-generated visual content for your website. Remember, the videos and the images that the users post about your products and services will surely go to have an immense impact from the marketing perspective. They are going to be more authentic for your target audience than the images and videos that you use to directly promote your offerings. Thus, they will help you get more high-quality traffic to your website.
Ensure Use of In-context Visual Content
Although visual content is gaining more and more prominence with every passing day, you need to keep one thing in mind. Visual content needs to be used along with the text to increase its impact. So, it is essential that both are in line with one another. Using visual content that is completely out of context is not going to help your cause in any way. In fact, it can impact your marketing endeavours in a negative manner. So, you should focus on using even the user-generated visual content in the right places. It is essential to use the visual content that is perfectly in context.
Blend Visual and Textual Content
Although visual content is gaining more and more prominence with every passing day, you need to keep one thing in mind. Visual content needs to be used along with the text to increase its impact. So, it is essential that both are in line with one another. Using visual content that is completely out of context is not going to help your cause in any way. In fact, it can impact your marketing endeavours in a negative manner. So, you should focus on using even the user-generated visual content in the right places. Moreover, never forget to add a caption to the image. The text adds more life to the visual content and can perform marketing more effectively.
Visual content is the call of the day. But you need to use them in the proper manner to ensure that your visual marketing process is effective and helps you garner more profit. A professional digital marketing agency in Toronto can help you a lot with your visual content creation, management, and promotion.