With the rising popularity that social media has garnered over the years, businesses are increasingly building a presence on these platforms. Of the various platforms making their importance felt, Facebook has turned out to be a valuable tool.
However, just having a Facebook page for your business is not enough. The chances of generating leads and growing your business through this will turn out pretty slim if you do not put in the necessary effort to create and manage a Facebook page that has the potential to get your business noticed.
Let’s take a look at some of the ways as recommended by a professional digital marketing agency in Toronto that can help you make the most of your business Facebook page.
Make the Profile and Cover Images Stand Out
The first things that a possible lead will notice when s/he stumbles on your Facebook page are the profile and cover images. Pick a profile picture that makes it easy for everyone to recognize your brand. Your business’s logo is the ideal image for this purpose. Changing this image may lead to confusion.
Next in line is the cover image. It should be something that is representative of your brand. Pick an attractive cover photo. Since it takes up a lot of space above the profile picture, ensure that it is engaging to your page’s visitors.
A few additional tips:
- Co-ordinate the profile picture with the cover image creatively.
- Include a Call-to-Action button on your cover image.
- Ensure that the images are of the right dimensions.
Post Engaging Content
Keep posts within 300 characters to get the most engagement from your visitors. Make sure the content is crisp. You can also share links to articles that are relevant to your business. Quizzes can be helpful too.
However, limiting your Facebook content to text wouldn’t reap the results you expect. Include visuals as well to strengthen your strategy.
When it comes to social media, rich photos and videos are always interesting.
Why? With Facebook teeming with content, these will help your posts stand out and consequently, make your business even more noticeable.
You can share good quality images of the products that your business sells. Behind-the-scenes photos and videos are effective too.
Frequency of Posts
There has been a lot of debate concerning the ideal frequency to post on Facebook. The basic idea is to show up on the Newsfeed of your page’s visitors often to get noticed. To get the most engagement on your page, you can consider posting multiple times a day but that doesn’t always turn out to be fruitful.
Facebook’s algorithm is trickier than you thought. If you post quite a few updates in a short time, leaving the first one, Facebook may group the rest of the posts together and hide them. This renders the effort that you put in to compile the posts apart from the visible one, useless.
The best suggestion would be to post once a day preferably in the evening to get the maximum impressions.
One of the primary purposes of having a Facebook business page is to keep your visitors involved in it. While posting contests and quizzes can help you in this, it is also important to go the extra mile and connect with them. In a world populated by digitized interactions, building relationships will add a human element to your brand.
Reply to the comments quickly. You would be amazed at what a little ‘Thank You’ can do.
Ask your customers for testimonials. A testimonial is a gift that never stops giving
Interact with other Facebook business pages as well. If a business page has liked one of your posts, you may consider returning the favor.
You can optimize your business page’s reach by utilizing Facebook’s targeting tools. You can segment every update by location, language, age, gender, interests, and relationship, and educational status.
Schedule your posts in advance to better manage your time. You can also set individual posts to expire at the time you choose. This comes in handy for posts that comprise upcoming events.
Track the performance of your Facebook page to find out what works and what doesn’t.
That’s basically it. What are you doing to make the most of your business’s Facebook page? Share your ideas with us.