Search Engine Optimization used to be considered as the process of making a website visible in the organic web search. But can you ignore Image Search, Video Search, Blog Search any more?
SEO 2.0 covers them all. Businesses that are looking for web presence should not miss the other verticals of web search. Image optimization, video optimization, blog post optimization and organic search engine optimization – the combined effect of all can only help to achieve a strong online presence.
There are many plug-ins available for WordPress that allow bloggers to optimize the blog posts – such as adding Meta tags, introducing search engine friendly URL etc. Image optimization and video optimization cover a lot of things also. These topics require dedicated blog posts.
Even a lot of individuals and corporate houses go for optimization for name search – professionally called online reputation management. If someone searches for the name of an individual or a brand name, they should see the official pages related to the individuals and brands only.
Finally, with the increasing popularity of mobile web, companies are going for optimization for mobile search as well. Competition is tougher when it comes to mobile search as on web people may visit the pages appearing in the second page of the SERP. But on mobile, people hardly browse beyond top 5 results.
However, if more people start accessing web from mobile – then companies cannot go without having mobile website and without doing optimization for mobile web search. Get ready for the new verticals; otherwise it might be too late.