Have you recently created a mobile game but don’t know how to promote it? Well, digital marketing can unlock new players for you. So, if you haven’t started yet, do not waste your time anymore and approach a digital marketing company Toronto to take your game to every corner of the world.
Nowadays, many youngsters are into online games. In advanced countries namely the USA, UK, Australia, etc., girls and boys learn coding games and launch their own. A digital marketing firm has a creative and marketing team who effectively create the most exciting content and market online games.
They craft the best audience expansion strategy that further assists the game advertisers reach maximum audiences. Alongside, this strategy boosts the quality and relevance of the advertisements.
AI and mobile marketing are game-changers:
Online games are gaining popularity like never before. As per Tech Jury, the worth of the gaming industry is about to touch $180 billion this year. Offline marketers have failed to take this industry in every household. But now, we can see almost everyone owning a smartphone has at least one online fun game installed. In fact, the gaming industry is paying gamers upon winning. Online competitions are being held, and various challenges are given. The gamers have to overcome each difficult step to unlock the next step.
Ask any digital marketing company in Toronto, and you will get to know how you can maximize your game’s visibility in the current wave of the massive competitive market.
Gaming influencers can help you:
It is not unknown to smartphone users that influencers truly influence people’s life. Millions of people follow their style, food habit, and what not. Plus, their words of mouth work as hymns for many. Nowadays, we can see famous YouTubers, Instagram celebrities, etc. are promoting certain apps and games in between their videos. Thousands of brands are paying hefty to the influencers to promote their products, games or services and reach wider audiences. The right person can take your effort to the right kind of people, and you don’t have to look back.
Gaming influencers can sell your product like a hotcake. Not only they make thousands of dollars, but also take your game to every game lover’s smartphone.
Video content can glue people to your game:
Video marketing is one of the influential digital marketing strategies that has proved its capability of fetching customers. Video content can bring more influences and engagement. As per a study conducted by Smart Insights, video content have the power to hold 78% of the entire data traffic in the world. The study was done in 2019.
Gamers are now coming live where they are seen playing games and commenting simultaneously. Followers are playing alongside. YouTube is a common platform for these kinds of videos. These followers are also gamers who learn tricks of winning a game, discovering new exciting games, and winning incredible prizes.
Inclusivity is a winning secret:
Any digital marketing company Toronto will agree with it. There are very few gamers who haven’t hear of Fortnite that has become a sensation throughout the world. It generated relatable and diverse characters with whom people can easily mingle.
Moreover, more women are entering the gaming industry, and now we can see women gamers influencing millions of others. For instance, SSSniperWolf, iHasCupquake, etc.; their videos are followed by almost all online gamers. Many influencers add social good in their videos and market games.
Gaming industry doesn’t discriminate. So, if you can design an inclusive and warm and welcoming brand identity, more people would love to download your game because of its trustworthiness. Collaborate with the right influencer, and you will win the industry.
Today’s world is obsessed with mobile:
Take advantage of mobile madness. 51% of the global revenue arriving from the gaming industry is due to mobile games. The total revenue of the mobile gaming industry is higher than Costa Rica’s GDP. As per another study, US gamers aged 18-35 used to play mobile games for at least 48 minutes daily. Joining with a gaming influencer relevant to your specific game can result in building strong brand awareness. Plus, it will definitely boost leads.
For instance, Brawl Stars is a popular game of Supercell. They collaborated with ten influencers for the game’s pre-launch promotion. They have acquired 5 million registrations soon after the announcement of the date of release. Since then, many influencers have covered that game. Currently, it is among the most favored and played mobile games on YouTube.
Cloud computing can be the answer:
The market of cloud computing has grown high. So, any reputed digital marketing company Toronto would suggest focusing on cloud gaming service. The worldwide sensation named Fortnite has forwarded the popularity of cloud gaming to every gamer. Gaming influencers are streaming live content continuing the progress of cloud services. In this way, they are fetching lucrative partnerships, and game makers are promoting their new games through them.
By advanced thinking and using the latest trends with the help of digital marketers, you can not only launch your game successfully but also make it globally famous.