With the major percentage of the tech-savvy population shifting to the mobile platform owing to its convenience, an investment in responsive designs for your Email template has become vital to ensure that the Emails you send reach your customers regardless of the device they are using. To put it simply, a responsive Email template can increase your reach by 80%.
A responsive Email design is all about improved customer usability. Here are the benefits of having a responsive Email design:
Creating a compelling visual impact is crucial to a successful email marketing campaign. A responsive email template is consistent across all devices, no matter what the size of the screen is.
Navigating a mail can be difficult on a small screen device like a mobile phone or a tab. A responsive email design allows scrolling and call-to-action to be arranged with the mobile user in mind.
The steady growth in the number of devices connected to the internet is unlikely to go down in future. In fact, with items like Google Glass and smart watches already appearing.
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