Have you been dwelling in and around the notion that LinkedIn is primarily targeted for job seekers and professionals? Think again.
From facilitating brand awareness to building connections, from creating a strong professional identity to growing your business network and generating conversions, LinkedIn is a powerhouse of possibilities for small businesses.
If your digital marketing strategy does not include LinkedIn, then it is time to take your business’s online presence a step further. We have a few very effective hacks as recommended by a pro digital marketing agency in Toronto to make LinkedIn work wonders for your small business.
1: Optimize Your Company Profile
The first thing you should do as soon as you land on LinkedIn is to create a buzz-worthy profile for your company.
Because businesses tend to engage with the most optimized pages on LinkedIn to generate networks. Here’s a cheat sheet to get the most out of your LinkedIn’s company page:
- Update your company profile page with all the necessary information and do not leave any requirement empty. Detailed and accurate is what you are aiming for.
- Put up a compelling banner image to grab user attention. The profile image could be your company logo.
- Do not forget to claim your custom URL, so that users can locate you quickly on the web using your brand name.
- The summary section provides you with a 2000-character window to make yourself heard. Make it persuasive and succinct. Your prospective clients need to know who you are before they reach out to your company. Amaze them.
An important thing to keep in mind
Since April 14, 2014, LinkedIn does not support the ‘Products & Services’ tab anymore on company pages. However, you have a ready substitute in the form of ‘Showcase Pages’ where you can promote your company’s products and services.
2: Find the Right Connections
Once you are in, waste no time to start building connections. You can do this in many ways.
- LinkedIn remains unmatched in the arena of targeting prospective clients, which is why there is a high chance of getting carried away. So, when you target businesses, you need to target the right one. For example, you can refine your targeting priorities to include only the industries, region, company size, and so on that match your business.
- You can request to get introduced to a second-degree connection if you have a mutual connection. You would need to specify a reason for this request, of course.
- The coveted ‘Who’s Viewed Your Profile’ feature of LinkedIn is a wonderful tool. It allows you to keep a tab on your company profile views while giving you the option of checking out who viewed your profile. Ring a bell yet? More connections.
- In addition, you can also resort to the ‘ Connections’ tab to add connections from your email account or connect with the suggestions provided and so on.
3: Join Groups or Create Your Own
The road to being the subject of conversation starts with joining one. And LinkedIn groups help you do just that. LinkedIn groups not only put you on the highway to becoming an influencer in your field but also act as a catalyst to your burgeoning reputation.
Once you are in, it is time to make history. Pardon my optimism, but a discussion is where it all starts. When it comes to a discussion on LinkedIn, you can decide to:
Depending upon your frequency and the quality of your responses, your credibility would soar. And you will begin to be accepted as a valued user. This is your ticket to building more valuable connections.
You can also further your prospects by creating your own LinkedIn group, sending out invites, and filtering the list of members to the ideal prospects of your company.
4: Publish Compelling Content on LinkedIn Publisher
LinkedIn’s Pulse is a newsreader app that allows users to encounter useful and trending articles, which are customized according to your interest. You can become one of the contributors as well. LinkedIn’s Pulse provides you with a welcoming slice of the publishing pie that everyone wishes for.
For this, you would need to publish your articles via the LinkedIn publisher. If it receives enough views, then it would get featured on the LinkedIn Pulse, with chances of receiving a huge number of comments and shares.
You can use it to provide your connections with a sneak peek at the articles that your company’s blog page treasure. Thus, you end up promoting your brand in more ways than one.
Pulse is available to all LinkedIn users.
Do not forget to keep your profile updated, be a regular on LinkedIn, and make yourself heard.
With LinkedIn raining down prospects on businesses, you are only a few steps away from being a part of this social giant and availing its many features.