Digital marketing is considered the lifeline of any startup. If you want to grow your business in this competitive market, you just have to put a substantial amount of effort into digital marketing to increase your reach among your target audience.
Here are a few digital marketing tips compiled by an expert SEO agency in Toronto that might come in handy for you. Let’s begin without further ado.
1: Give Your Social Media Posts a “Paid” Boost
Always remember that the power of social media is almost close to unlimited especially from the point of view of digital marketing. You would seldom find such a huge user database in any other place on the internet. If you do it the right way, you’ll benefit tremendously from your social media campaigns. Now here’s my advice. Give your social media posts a “paid” boost. That’ll increase your post reach on social media on the basis of several factors ranging from geographical locations to audience interest. All these factors can contribute tremendously to drawing the target audience to your business page. Your lead conversion rate can also go off the roof in a short period of time. That’s exactly what the doctor ordered; isn’t it?
P.S. Always remember that any sort of expenses on social media marketing is sort of an investment. It’s one that’s almost guaranteed to have a high ROI (return on investment).
2: DO NOT Go For a Campaign Having a Single Ad Accompanied With Several Keywords
If you do things like that, you’re just throwing your money down the drain. It won’t do your campaign any good in any way whatsoever. Hence, it’s advisable to target only one ad per keyword. You should create specific ad groups individually targeting single keywords. This will do your campaign better than harm, to be honest. This practice is going to give you the best “value for money” of all.
Engaging Content Has More Value Than Quality Content
Most search engine algorithms reward content that generates more engagements from users in comparison to the ones that don’t. Now you might say here that if you don’t write quality content, you’ll automatically fail to generate maximum engagements from that specific piece of write-up. True! I can’t agree more. But in many cases, I have seen specific writers who are just happy to see their content published on a major blog site. And that’s where the effort ends from their end. They soon forget everything about the older piece of content and divert their attention straight to a new one. They seldom reply to any query that might have been placed on their older content. This practice is wrong, to be honest. It’s not going to help your digital marketing endeavors in any way whatsoever. You have to engage with your readers to grow your community. You have to come up with a prompt reply to their queries both on the blog page or on social media. Don’t just always be me, me, and me. Listen to your audience, engage with them and you’ll definitely see yourself reap the benefits.
Explore Other PPC Advertising Options
Google isn’t the only search engine in the town especially when pay per click advertising is concerned. There’s another player in town called Bing. Don’t hesitate to check that out as well.
Focus Specifically on Mobile Traffic
Mobile has lately become the most important factor in digital marketing. A substantial amount of your targeted traffic may very well lie on the mobile web. Do you have any plans for them? If you don’t, you should have one as soon as possible or you are going to miss out for sure. The first and foremost thing that you should do here is to optimize your website for mobile users. These days a mobile-friendly website is considered an absolute must if you want to succeed in your digital marketing campaigns. Couple that with an app. If you want to increase your business credibility and brand value, an Android/iOS app is a must. Mobile users are usually more comfortable with apps in comparison to the mobile internet. So try this route out. You would surely benefit from it.
So that’s it then. Hope you find these tips handy enough for your upcoming digital marketing endeavors. Good luck!