Many SEO agencies can be found on the internet. Whenever you type ‘SEO agency in Toronto’, many websites of SEO and digital marketing firms based in Toronto will appear in the search result. Almost all of them have attractive websites with promising content and images. It’s easy to get allured by a random SEO firm by looking at the colorful website. But, you have to think carefully as all firms cannot be good for your business. Another factor that determines your decision is the budget. You may think that a company asking for a low price can serve the purpose while you can save money. But, a cheap and random company may not do so.
Here is why you must avoid any cheap or random SEO agency in Toronto:
Bad links can lower your site’s ranking:
Links can arrive from various sources like social media platforms, bloggers, sponsored events, e-commerce, etc. But, the source of the problem is that Google doesn’t inform their choice of high quality links. Though they provide general guidelines, yet they don’t reveal any detail. It becomes tough for business holders to understand which links will be appropriate and justified for their site.
Cheap digital marketing agencies try to build the cheapest links without thinking about the quality. They tend to ignore Google’s importance and client demand. They may use random useless links to show that they are busy boosting your business. Unfortunately, using poor links may result in algorithmic penalty and the rank of your site will automatically fall. There will be no or very little traffic.
Moreover, bad links also result in manual penalties. Your website may disappear from Google for a long time. Fixing bad links is troublesome as you have to study all the links, remove the unwanted ones, document them, and send the final documentation to Google in the form of a disavowal file. These tasks take a lot of time and effort. Good SEO agencies in Toronto can fix this kind of problem.
Poor technical SEO can destroy your site:
A cheap digital marketing firm using poor technical SEO techniques can be extremely harmful to your site as it can disappear from Google. Plus, messy categories and tags send lots of baseless URLs to Google. Redirect chains tend to leak authority. Again, a bad firm can use plugins that ruin the speed of your website. Moreover, they tend to change page names instead of setting up redirects resulting in broken links.
Bad content irrelevant to your brand:
A poor digital marketing hub has a tendency to waste your money. They employ unfit technicians and untrained staff who can’t communicate with customers properly. Again, they can opt for pushy sales. The most unfortunate part is that bad SEO agencies post bad content that is not necessary for your site. They don’t have good writers who know the changing Google algorithms and write accordingly without any grammatical and spelling errors. Most importantly, they don’t want to pay writers, and hence, no genuine writer wishes to work with them.
Most of the time, they tend to use stolen articles from other sites or rewrite other writers’ articles. Remember that neither your visitors nor Google is foolish and they can catch that your site contains plagiarized content or irrelevant ones. Again, wrong English lays a bad impact. Your site’s traffic will be affected.
A cheap SEO agency can sell links from your company’s website:
Though you have a good site that ranks well, a bad SEO agency can start selling links to other people. If Google catches you, they will give punishment to your website and you will suffer a lot. Furthermore, they will take your money and won’t do the work. You may approach a digital marketing company in Toronto based on a cheap rate, then you may end up wasting time and money and get nothing.
Bad companies overdo reporting. Plus, your website will get negative reviews. Your efforts will result in a zero. They will never take any responsibility if your site stops working. You will hear lame excuses from them. So, better you stay away from random SEO firms and opt for a genuine a trusted digital marketing agency in Toronto.