2021 has started with not so good note due to the Corona pandemic. In fact, lockdown is going on in many places and the whole world is under big turmoil. But, online businesses are gaining more important during this period as people are hardly visiting any office or store physically to conduct any business or purchase products and services.
New trends have arrived for boosting business to a great level. Through out-of-the-box digital marketing, business owners can run their business smoothly and survive in an adverse situation.
Addition of social media:
Social media has become the most useful source to be with the public. People are glued to various apps and platforms installed on their smartphones. Hence, every company, startup or running one, must put more resources into marketing through social media. In the US, social media budgets hold approximately 24% during 2020’s Q2. Marketers are giving more priority to customer retention since the onset of the COVID 19 pandemic. It is continuing this year.
The shift towards online platform has given new opportunities for digital marketing experts to re-establish a strong bond with existing and new customers. The cost of digital marketing is pocket friendly and many companies are giving discounts due to the Corona turmoil.
People are in a problem now. They don’t have the time or patience to wait for months to get a product or service delivered. Hence, increasing inventory days and time-slots for products and services can work well. You need to be specific about what you can serve and when. Everything is happening online from child’s schooling to pampering skin and hair. So, digital marketing executives should focus on the area of communication of availability. Create a subscribers list to proactively notify customers about changes in availability via automated email or text.
Voice search plays a crucial role:
Voice search is extremely important in today’s digital marketing. It yields results if any user types in a specific text-based search. SEO using voice search attracts more consumers. Besides, experts say that content must be typically voice optimized, conversational and direct that can perfectly sync with people’s search queries. Voice search helps in boosting traffic as it stays visible to customers. You can contact a well-known digital marketing hub for voice search service.
Google listings can be your master card:
Start-ups and small business owners should make sure of the verification of local listings and keep on upgrading them. B2C usually draws customers on a local level. If your business is digitally enrolled on Google My Business and local business listing sites, then customers can easily find you whenever they search online. Provide all necessary information like products, services, hours, geographical location, etc.
Again, your business can enter into the ‘near me’ search results. Several search engines prefer relevance in their specific search algorithms. Updating your listing will let your customer remain informed about the changes and additions in your business.
Intensely interactive content:
Add interactive elements to your social media page or website that can deliver value to visitors. People prefer to engage with a brand that can give detailed information educating them. You may have any type of business, like real estate, clothing, food, etc. Add something valuable info with specific images. If you are a realtor, you can add a mortgage calculator. Again, if you are selling food, you can add mouth-watering recipes. These additions will help in refining your brand’s persona and attract more people.
Moreover, you can add games, assessments, interactive videos, polls, quizzes, contests, surveys, and so on. Interactive contents are an excellent way to boost visibility and reach. Today, a Facebook post or an Instagram video is the fastest way to take your brands to people’s mind. Visitors often share good content increasing views and many of them turn up ordering your product or service. Also, your offering of rewards can attract a particular segment of people and they will definitely convert into your customers.
Retention through segmentation:
Digital marketing experts know that it won’t take a huge amount of money to keep the existing customers. But, you require lots of money to get new customers. So, the professionals suggest keeping the existing customers satisfied so that they can refer their friends to your brand. More referrals can bring increased revenue making your brand stronger.
Do not forget to inform your customers about organizational processes and changes. Use social media or email for delivering information. You can save costs if you collect data and segment your consumers. Authentic digital marketers can target customers in a cost-effective way letting you expand your marketing dollars.
Concentrate on employees’ engagement:
Employees productivity and engagement to a company have been utterly impacted by Covid 19 pandemic. The new generation is experiencing this kind of worldwide pandemic for the first time and HR professionals are recognizing that almost all enterprises are suffering more or less. In fact, many workers are doing work from home for the very first time and they are facing various issues as they are not habituated to doing so.
Be with your employees:
Many employees are not getting their salary properly which is making things more complicated. They are losing interest in work and are finding new jobs. With extreme stress and employability, their morale is suffering badly. Keep motivating your employees. At least give them a portion of their salary so that they can buy their basic things and run the family. Managers must make sure that the staffs are working together for reaching the same goal.
It’s better if you break down a particular project into small parts and set a clear milestone for each of them. Arrange for multiple communication channels and share success with all team members.