We live in a world that is so populated with information that a bit more sprinkling over the top would result in toppling over of massive proportions.
Psychology professor of Mcgill University and author of the book ‘The Organized Mind: Thinking Straight in the Age of Information Overload’, Daniel Levitin says, “I’ve read estimates there were 30 exabytes of information 10 years ago and today, there’s 300 exabytes of information”. Add to that the plummeting of the attention span to 8 seconds.
With such surmounting amounts of information influx flooding the human brain, the impending apocalypse doesn’t seem so far-fetched. Thankfully, there are filters that allow enough breathing space to save us the information overload as we gulp down copious amounts of it every day.
Videos comprise one such filter. Add to that a touch of storytelling and you have a winner.
Why Should You Consider Video Storytelling?
Most businesses nowadays have resorted to marketing on social media, since prospects there are just flying off the walls. But of course, to stand a chance of grabbing one of those, your marketing strategies need to stand out from the rest.
Mind-boggling text is out, storytelling is in. And the reason is brutally simple.
Think. When you talk to your colleagues about the client conference you attended, do you talk about the numbers right away? No. You talk about an experience. You tell them stories. When you tell your friend about your kid, do you start with the height and weight? You don’t. You tell them stories.
Similarly, the relationship of a business with its consumers isn’t just hardcore data, it is more than that. It is about real people and their real problems and solutions. Simply put, it is about connecting with people.
the human brain processes visuals 60,000 times faster than text a video is worth 1.8 million words
So you see, the evidence speaks the same story too.
Types of Videos That Work
Wondering how to be a part of this emerging trend? It’s simple.
In the following part of the article, we will walk you through the type of videos you can use to market your brand better.
1: Real People: Real Stories
When you watch a good advertisement, what is the one thing that stays with you long after the ad ends? It is not the data, not the characters, but the emotion and the story behind it. When you combine an idea with an emotion, you create a powerful tool for marketing your brand. And real stories are what people can relate to.
For example, the 2008 advertisement by Adidas that featured Lionel Messi was quite heartwarming. It received over 6,00,000 views, even though a lot of people might not have understood what he spoke in Spanish.
Do you know why? It is because it narrates a story — a real-life story of a real person, which is aligned perfectly with the brand’s tagline: ‘Impossible is nothing’.
Sometimes fictional stories work well too. The bottom line is: your audience needs to be entertained and you have to make your message stick.
2: Explainer Videos
Did you know that 85% of the people are more likely to buy a product if it accompanies an explainer video?
The humanization of text through explainer videos is what appeals to people the most. When we dwell on the borderline of making a purchasing decision, an explainer video is what pushes us the extra mile to actually do it. An explainer video has many benefits. It helps to:
- increase traffic
- enhance conversion rates
- rank better on the search engine result’s page
- generate interest and consequently, shares
For example, Dropbox introduced itself with an explainer video in 2009, post which their conversion rate sprang up by 10%, and their user base doubled within a year. By 2013, the video had garnered 30 million hits!
Simple, minimalistic, and easy to understand. And availing the right service to create an exceptional explainer video can get you the traffic you expect.
3: How-to Videos
People love tutorials.
You know why?
Because we all love to learn something new every now and then.
When you teach them something, you give them the gift of taking away something extra in return for the money they are spending to purchase a product or a service.
The how-to videos can be about anything pertaining to your brand. And they have the seemingly irrefutable potential to go viral on social media.
Crafting stories through videos has the power of engaging consumers and giving a new dimension to your already awesome social media marketing strategy. Just give it a spin and I’m sure you would be reeled a few meters back by the storm it cooks up.
The 2015 Social Media Marketing Industry Report revealed that 72% of marketers plan on using more videos on their social media marketing channels. Are you going to be one of them?