There are lots of SEO agencies that have popped up nowadays. But, not all agencies can serve you the best. So, you have to choose a firm that has something to show you and can do something good to grow your business. The company can display certain SEO practices that have positive results online.
You cannot see results in few months. You have to give time for seeing good results that you want to see. Another thing to remember is that you have complete right to ask your hired SEO agency in Toronto for deliverables.
Certain things that are provided by a digital marketing agency initially:
- Your site’s SEO audit
- Site’s link profile analysis
- Optimized and engaging content
- Optimized articles published on other sites with links to your website
A bad SEO agency has zero suggestion for any kind of improvement:
Usually, authentic SEO agencies request their clients to do specific things. So, if your appointed firm is not asking you to execute certain things, it may indicate something fishy. It may point out that the firm is not doing anything for boosting your business online.
A random SEO service provider tends to put lots of backlinks to a client’s website. Again, they refrain from facing or communicating with the clients. They show something that urges the clients to think that they are obtaining benefits which in reality is a myth.
Authentic digital marketing companies create a long-term bond with clients and work as their partners. They provide heed to the recommendations given by the clients and also suggest what will work best for a particular website.
You can receive a manual penalty:
A manual penalty can harm your website. If you receive an email message or a GWT notification, you will know that you will get a manual penalty. In case you get a manual penalty just in few months of working with a digital marketing agency in Toronto, you have every right to be suspicious. Though receiving a manual penalty doesn’t indicate the company’s fault yet it can be.
You have to think carefully about the reason for the penalty. Also, you need to know what you can do about it.
The firm is not asking for any help from you:
An authentic SEO agency in Toronto requires your help because you are the owner of your website. The SEO expert may ask you about the following:
- Admin access or editor access to your CMS
- Admin access to the site’s Google analysis
- Access to the site’s social accounts
- Approach to Google Webmaster Tools
- Targeted keywords’ list
- Past audits
You have to keep in mind that if the digital marketing company in Toronto you hired is not asking for anything at all, then it can indicate that they are not adding backlinks from any sites that may be spammy. It may be possible that they are carrying out harmful actions.
A poor SEO agency refuses to share its various techniques:
A company that is not doing proper search engine optimization leading to a poor ranking of clients’ websites never shares the technique they are applying for SEO. When asked, they provide different excuses and convince the clients that they can’t share their secret techniques. Again, they ask for time to get back to the clients. The firms try to hide what they are doing.
You must remember that an authentic digital marketing agency in Toronto always believes in white hat practices. These practices provide proven results. Your appointed firm must be capable of explaining their techniques. If they fail to do that, it means they are a scam.
Your site’s traffic gets affected:
Your site may suffer from sudden traffic loss, rank loss, and result in an algorithmic penalty. Traffic loss may not be always because of poor SEO. But, still, you have the right to ask why your site is not ranking well or getting enough traffic.
Check if there is any change in the algorithm that is resulting in the decline in traffic. Look for the changes made to your website recently. You have to know how your appointed SEO agency in Toronto is working and keep communicating with the professionals throughout your contract with them.