Web Content Writers often struggle for versatile and quick references to consult with. Repeated writing on similar topic is exhaustive unless their effort is fueled with striking momentum.
Hence it is imperative to navigate them with resourceful ideas so as to make their contributions ever green.
a) Nurture the habit of delivering problem solving observations and recommendations through your writing. It’s interesting and satiating too.
b) While writing for client’s website, consult competitors too. Understand what and how they are offering? How different is your client’s service, practice area from rest others? In a way find primary data from multiple relevant domains.
For example, if the assignment is about a service company, assimilate information from these following sections based on availability- Client testimonial, FAQs (Frequently Asked Questions), service type and specialties, reviews, location, case studies, updated news etc.
c) Ideas can flow from any direction- On a particular topic of your choice ask opinions from your friends, colleagues or seniors either offline or online. You can incorporate the essence of natural discussions too.
d) Keep a close watch on Newspaper’s editorial columns, speaker’s note reviews; necessarily weekly magazines and special inserts too. These are authentic and well researched sources.
e) Develop the knack for analyzing Global advertisements and marketing pitch publicized in different media. Follow their trend of product/service display. Write on your own established view point, user’s experience.
f) Join some social networking sites, forums, discussion panels. Always look for quality places while participating and exchanging views.
g) As your topic necessitates, subscribe to sites with automated update features like Newsletter, RSS Feed, Blog post, Article feed etc. Through Google email alerts you can cover most of news story, industry trend, celebrity or event updates based on your choice of query or topic.
h) Learn how to connect and synchronize thoughts by expanding topic association. Play with words, experiment with their uses, identify good writing style on web and then imbibe it.
Finally, be honest to your contribution. Feel pride while serving information cum solutions to billions of audiences. Cherish the writing moments!